TO THE NEXT LEVEL
POST WITH PURPOSE
BUILD CUSTOMER LOYALTY
Too many brands post and share content without a strategy, plan, or purpose. Using social media like this will do more harm than good. Do you feel like you're doing "stuff" without any benefit? Are you unsure how to grow and engage your followers? Not to worry, I've mastered the art of this "game" and will help you win, too!
I have been able to assist leading brands use social media to build community and drive sales by converting followers into loyal customers. Posting to post is not enough to help your business, you must know how to engage and enroll your audience in your brand and "why" mission.
I'M THE NAVY SEAL
FIRST - I do NOT work with everyone. I work with brands within industries that I know, so I can/will help! Being able to relate, understand, and speak "the language" of your audience is KEY in generating traction.
NEXT - I'm focused and execute with precision! Rather than be a jack of all trades, I stick to the area of marketing I know extremely well and have been able to generate results with; SOCIAL MEDIA.
LASTLY - After becoming familiar with your brand, I'll able to understand what's needed and the social channels to focus on. From there, we work together in setting clear and attainable near-term goals that best align with your business objectives... then execute, efficiently!
MY AREAS OF EXPERTISE
I excel in these areas, which will add immediate value to your online efforts.
NOTE: I work well with existing teams, so if areas overlap, it's not a problem!
SOCIAL STRATEGY & EXECUTION
Are your social media efforts scattered, unorganized, and/or not generating results? Odds are a cohesive plan is missing! Having a clear plan before you post is not only helpful, it's needed. UNDERSTAND WHY you're posting (set objectives) to measure success. Are you wanting to drive traffic to your e-commerce page or simply gain a reputation within an industry. Each mission has a different path. I've helped start-ups, as well as established brands, refine their brand voice and visual identity, so that posting is powerful, intentional, and effective,
RUNNING PAID ADVERTISEMENTS
Whether you're trying to drive traffic to lead-gen funnels or generate more impressions for a product launch, using paid advertisements via social media is one (if not the) most cost-effective "bang for your buck" way to reach new, targeted, eyeballs. Yes, this can be confusing to navigate and implement, but I know how to maximize spend for optimal results.
UNIQUE CONTENT CREATION
The number one mistake brands make is not putting out enough unique content. Sharing the news is different than making the news. Having the right balance of "unique content" to "relayed content" is key in building a community of followers, while creating alliances with brands you admire. Some of the largest online brands have trusted me to create an array of custom content to help their social efforts.
Michael’s high energy and positive attitude enables him to strive for solutions instead of getting mired in problems and also drives delivering quality work under tight deadlines. He's a pleasure to work with.
DIRECTOR, PRODUCT & DIGITAL MARKETING
Los Angeles Lakers
Mike has been instrumental in helping me understand how to position content using current events and relatable humor. The type of content he's able to create is such that it attracts the ideal follower to a unique brand.
DR. JADE TETA
OWNER, WELLNESS CELEBRITY
@JadeTeta & Metabolic Effect
The most impressive aspect of working with Michael is his ability to quickly assimilate and work with in-house teams, get along with people, and quickly generate results. His professionalism is exemplary.
Los York Client Work
I had a lot content but, at times, was unsure how to use it. Michael introduced me to his T.I.E. method and it has really helped me balance and organize what and when I post, so that I'm providing value to my followers.