TIPS + TRICKS
Top 3 "tips + tricks" to improve your social presence, immediately!
The T.I.E. Method
It's not good enough to "do" social media, you must post with a purpose! I came up with this acronym to help...
Whenever you want to post, think before you share:
"Does this content help T.I.E. my social efforts together?"
The content you share should do one of the following:
T = teach - educate your audience to validate your voice and stance
I = inspire - nostalgic posts get remembered more than any other
E = entertain - relatable memes and humor get shared the most
USE ANALYTICS TO TRACK
This may seem like a "no brainer" but you'd be surprised how many brands don't use tools like Instagram's Insights to gauge what is working versus what isn't. Analytics gives us the power to understand whether or not our posts are generating results (ie. re-shares / likes / saves). They help us understand what and when to share so that we get the most amount of it.
Let me help you with this, and more...
KNOW YOUR AUDIENCE
You could have the best product and/or service with the best content, but if you're not targeting the right audience your social efforts will go unnoticed. It is imperative to not only be sharing your brand in a visual manner that is relatable to your audience but also captioning your content with the style of language your audience speaks...